Category: Advertising

Promote holiday buying at your gift shop with joint mail/web campaign

The Key Catalog/Multichannel Issues survey conducted by VoviciEFM recently showed that 96% of respondents agreed that their print catalogs generated sales on their website. Many respondents saw a 20- to 50-percent increase in online sales immediately following a catalog mailing! (more…)

Viral tweeting can spread the word in a flash

Wanted to share this great idea from the Maryland Zoo. Their fundraising event “Brew at the Zoo” is this weekend. They sent out a tweet today that said “To win Brew at the Zoo tickets for Saturday – retweet this message. At 4:30pm today we will announce a winner.” What a great way to encourage people to spread the word! In marketing lingo, this is known as “viral marketing.” I’ve seen it used a lot with email and on Facebook, but this is the most effective use I’ve seen on Twitter. And I’m proof that it works – I didn’t get the original tweet from the Zoo, but several of my friends retweeted it to me. And it got me excited, because the illusion was that “everyone else was doing it.” Try it to promote your next event – especially effective for museums with a local following.

Articles in local pubs can provide great visibility

I was able to obtain a free article in Baltimore County Suburban Life for Jerusalem Mill Village’s upcoming “The Redcoats Are Coming” event in May. This pub get distributed across the Baltimore County area and will provide the Mill great visibility with new audiences only a half hour away from the site. Hopefully, they will experience a great upswing in traffic at the event because of it!

See the article as a PDF: http://tinyurl.com/djxbs3

Now is the time to start selling your summer events

I’m sure you are all hard at work planning your upcoming summer living history events. Don’t overlook marketing your event when jotting your to-do list! I am already hard at work getting the word out about the Mill’s first events of the summer – which are scheduled for May. Below are some tips on which publications to hit when: (more…)

Don’t forget to use your website!

Here is a situation you have probably all been in. In an events meeting at Jerusalem Mill, where I am a volunteer, we were discussing ways to raise awareness of our upcoming summer events in the area immediately surrounding the Mill. We discussed created 1/4 page flyers with a $1 coupon on them to encourage attendance. We then generated a lengthy list of local area businesses we would approach to display the coupons. Then we hit the snag – our President pointed out that we couldn’t possibly afford to print enough coupons to sufficiently cover every locale we had brainstormed. (more…)

Look online to ‘meet up’ with local supporters

I am one of the organizers of a History Buffs Meet-Up Group in the Baltimore area. These meet up groups are a ready-made audience for your organization – you just have to invite them! (more…)