Category: Do-It-Yourself Marketing Tips
In the March/April issue of Museum Magazine (available to members of AAM), the “In Museum” section features a short blurb on an upcoming exhibition at the Currier Museum of Art in Manchester, NY. In order to determine the focus of their Fall 2010 exhibition, the Currier Museum conducted a survey of over 450 of their visitors. Most expressed interest in “the care and conservation of art, the process of acquiring works, and the context and influence of an artist.” These topics will be addressed in the Museum’s upcoming exhibit, “The Secret Life of Art.” (more…)
Wanted to share this great idea from the Maryland Zoo. Their fundraising event “Brew at the Zoo” is this weekend. They sent out a tweet today that said “To win Brew at the Zoo tickets for Saturday – retweet this message. At 4:30pm today we will announce a winner.” What a great way to encourage people to spread the word! In marketing lingo, this is known as “viral marketing.” I’ve seen it used a lot with email and on Facebook, but this is the most effective use I’ve seen on Twitter. And I’m proof that it works – I didn’t get the original tweet from the Zoo, but several of my friends retweeted it to me. And it got me excited, because the illusion was that “everyone else was doing it.” Try it to promote your next event – especially effective for museums with a local following.
I was able to obtain a free article in Baltimore County Suburban Life for Jerusalem Mill Village’s upcoming “The Redcoats Are Coming” event in May. This pub get distributed across the Baltimore County area and will provide the Mill great visibility with new audiences only a half hour away from the site. Hopefully, they will experience a great upswing in traffic at the event because of it!
See the article as a PDF: http://tinyurl.com/djxbs3
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