Category: Email

Increase your email open rates

For those of you who send email announcements or newsletters to your supporters, take a look at who your email is “from”. I mean, when it appears in a recipient’s inbox, who appears in the “from” field? Is it the name of your organization? Your personal name? Something else?

To increase your open rates, the email should come from your organization’s name. This way, recipients can easily recognize it as from an organization they support, and they won’t think it is spam. And if your emails contain lots of fresh and exciting content, your supporters should excitedly open your emails to see what awaits in the newest issue!