Marketing Archive

Write and Reuse: Repurposing Content

Overwhelmed by the amount of writing you need to do for your communications pieces? You aren’t alone. Most nonprofits produce print newsletters, email newsletters, web content, and press releases on a regular basis, not to mention the need to supply fresh content to your social media channels. But here

A gift for furloughed employees

My Facebook newsfeed has been full of “furlough” posts from my federal employee friends and NPS sites I follow. Today, I saw a post from Frederick Magazine that is offering a FREE one-year subscription to furloughed employees who message them with the addresses! I think is is a great

Living History Farms uses Pinterest to promote their uniqueness

The other day we looked at the way the New England Museum Association was using Pinterest. Today I found another great museum Pinterest page – this time by Living History Farms in Urbandale, Iowa. Their boards celebrate all that is unique about their living history site: “From the Farm

Great use for Pinterest to promote museums

I stumbled across this Pinterest page in my web travels and found it a great use of the site for promoting museums. The New England Museum Association has created a page for each state they represent, and a pin for each museum in each state! What a great use

New site uses Google Maps so heritage tourists can find your museum

Within the last week, I have launched a new website project, History Site Locator. This site grew out of my frustration at finding historic museums to visit as I road-tripped across the country. The website is a database of history museums that is searchable, and each museum is pinpointed

Foursquare and Yelp! Is this some type new language?

Yes! Yes, it is – it is the language of social media. Foursquare and Yelp! are both location-based social networking services and are two of the most used of a whole bunch of similar apps. What may surprise you about these two services is that I can almost guarantee

Social media isn’t the answer to your low visitor traffic

Author: | Categories: Marketing, Social, Web No comments
I’m sure this has happened to many of you before. You are sitting in a staff or board meeting, brainstorming ways to increase your visitor traffic, and someone says, “I know! We need to create a Facebook page and start Twittering!” What these people do not understand is that

Woodlawn finds new way to sustain itself through farm-to-table movement

In this month’s (May/June 2011) Preservation magazine is an article about how Woodlawn, the former estate of George Washington’s granddaughter Nellie Custis – and a favorite of mine – has implemented a new innovative farming program based on the estate’s roots as a farm. The article explains, “Restauranteur Michael

Things that go BOO

Well, it’s that time of year, when ghosts and goblins roam the streets. Thanks to hit television shows like Ghost Hunters and Ghost Adventures, ghosts are enjoying extreme popularity these days. As Halloween nears, many historic sites and towns offer ghost tours. I took a ghost walk around Historic

Visitor-inspired exhibits via market research

In the March/April issue of Museum Magazine (available to members of AAM), the “In Museum” section features a short blurb on an upcoming exhibition at the Currier Museum of Art in Manchester, NY. In order to determine the focus of their Fall 2010 exhibition, the Currier Museum conducted a

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