Media Relations Archive

Write and Reuse: Repurposing Content

Overwhelmed by the amount of writing you need to do for your communications pieces? You aren’t alone. Most nonprofits produce print newsletters, email newsletters, web content, and press releases on a regular basis, not to mention the need to supply fresh content to your social media channels. But here

Creativity and playfulness in marketing

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Along the same lines as the Baltimore Symphony’s “Opera-Singing-in-Whole-Foods” event, Johns Hopkins University also thought out of the box and used a playful and creativity strategy to mark April Fool’s Day. On April 1, the University updated its website with a story stating that they had decided to drop

Creative Promotion Idea – Leverage YouTube and Your Local Press

The Baltimore Symphony Orchestra (BSO) made news this week with a publicity stunt that involved members of the Washington Opera’s Young Artists Program breaking into  song in the middle of WholeFoods produce aisle. The grocery store, located in HarborEast, became the stage for an impromptu performance of Giuseppe Verdi’s

Articles in local pubs can provide great visibility

I was able to obtain a free article in Baltimore County Suburban Life for Jerusalem Mill Village’s upcoming “The Redcoats Are Coming” event in May. This pub get distributed across the Baltimore County area and will provide the Mill great visibility with new audiences only a half hour away

Now is the time to start selling your summer events

I’m sure you are all hard at work planning your upcoming summer living history events. Don’t overlook marketing your event when jotting your to-do list! I am already hard at work getting the word out about the Mill’s first events of the summer – which are scheduled for May.

Invite your local reporter to spend a day with you

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Emily Yoffe of Slate recently spend some time at the Claude Moore Colonial Farm, in costume, experiencing the life of an eighteenth century resident. Her article, “A Colonial Dame,” paints a picture for readers of what many of you have already experienced – the day-to-day tasks associated with running

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