Category: Promotion

Creativity and playfulness in marketing

Along the same lines as the Baltimore Symphony’s “Opera-Singing-in-Whole-Foods” event, Johns Hopkins University also thought out of the box and used a playful and creativity strategy to mark April Fool’s Day. On April 1, the University updated its website with a story stating that they had decided to drop the “s” off of “Johns” in the name of the University. People who attend and work for the University know that many people drop the “s” in the pronunciation of the name, so the University took this fact and ran with it. (more…)

Creative Promotion Idea – Leverage YouTube and Your Local Press

The Baltimore Symphony Orchestra (BSO) made news this week with a publicity stunt that involved members of the Washington Opera’s Young Artists Program breaking into  song in the middle of WholeFoods produce aisle. The grocery store, located in HarborEast, became the stage for an impromptu performance of Giuseppe Verdi’s “La Traviata,” aimed at promoting the Symphony’s upcoming weekend engagements with the opera company. You can see the video of the event here: http://www.youtube.com/watch?v=-STnVJlWf_o (more…)

What it “Twitter” and should I be using it?

So in the past few weeks, this Twitter thing has really exploded. News anchors twitter. Obama twitters. Your niece and nephew twitter. I’ve been conked over the head with it everywhere I turn. And so I started Twittering. (more…)

Articles in local pubs can provide great visibility

I was able to obtain a free article in Baltimore County Suburban Life for Jerusalem Mill Village’s upcoming “The Redcoats Are Coming” event in May. This pub get distributed across the Baltimore County area and will provide the Mill great visibility with new audiences only a half hour away from the site. Hopefully, they will experience a great upswing in traffic at the event because of it!

See the article as a PDF: http://tinyurl.com/djxbs3

Now is the time to start selling your summer events

I’m sure you are all hard at work planning your upcoming summer living history events. Don’t overlook marketing your event when jotting your to-do list! I am already hard at work getting the word out about the Mill’s first events of the summer – which are scheduled for May. Below are some tips on which publications to hit when: (more…)

Invite your local reporter to spend a day with you

Emily Yoffe of Slate recently spend some time at the Claude Moore Colonial Farm, in costume, experiencing the life of an eighteenth century resident. Her article, “A Colonial Dame,” paints a picture for readers of what many of you have already experienced – the day-to-day tasks associated with running a colonial farm, with no machinery or technology to assist us. (more…)

Don’t forget to use your website!

Here is a situation you have probably all been in. In an events meeting at Jerusalem Mill, where I am a volunteer, we were discussing ways to raise awareness of our upcoming summer events in the area immediately surrounding the Mill. We discussed created 1/4 page flyers with a $1 coupon on them to encourage attendance. We then generated a lengthy list of local area businesses we would approach to display the coupons. Then we hit the snag – our President pointed out that we couldn’t possibly afford to print enough coupons to sufficiently cover every locale we had brainstormed. (more…)